PROJECT 5 – The Final Brief

For project 5 I will be revisiting C-TEX and making a further 2 videos to complete the C-TEX Colour package. These will be available after the client has made the initial purchase of the machine and therefore will go into a lot more detail about pre installation of the machine and also training there workers to use the machine, and also showing the managers how to get the right information that they need from the spreadsheet that the program creates. Detailing different information about the materials being tested.

The first video is the sales video which was completed for Project 3.

The second video is a pre installation guide –

Pre-Install Video Script

Should be less than 5 minutes

Thanks for buying c-tex colour, this video guides you through 2 things:

1. The information we need from you in order to manufacture c-tex colour ready for you

2. For you to prepare ready for the installation

So…the information we need.

Firstly, we need a photo of where you would like c-tex colour to be installed. Here are some examples…

Then we need some dimensions so we can fit c-tex colour to your machine

Here we show you the dimensions we need

Secondly we need to know the direction the fabric is flowing in: please indicate this with an arrow

Thirdly we need to know at which side of the machine you wish the PC and Operator monitor to be located

Also please take a photo of your length measuring wheel (if you already have this installed) so we can assess how to fit our encoder onto this

Lastly, machine construction: Please indicate the materials your machine is made of and thicknesses. For example, Solid Mild Steel 6mm thick, Mild Steel Box Section 2mm thick with section of 100 or Wooden Section 15mm.

Therefore, the photo you send us will need the additional information as shown here (photo with all details on)

We can then build c-tex colour to fit your machine

Onto the second step:

For the installation we need:

Network Access to machine area for us to connect the c-tex colour PC to your network

Electrical power: single phase

If you have not purchased a control cabinet from us and you will be providing yourselves this needs to be onsite when we arrive. We require minimum internal dimensions of Height: 1000mm, Width 600mm, Depth 600mm. The operator monitor can be mounted above the control cabinet of you can purchase a control unit with monitor surround.

If you have not purchased a PC from us and you will be providing yourselves, please ensure this meets the specification we list in our agreement document and is available when we arrive onsite

If you are running c-tex colour for an inline process, for example a continuous dye range or sanforiser or compactor we will also need a mains compressed air supply provided, to include a regulator and moisture capture mechanism.

When we arrive onsite for the installation we need to meet with your factory engineering manager and IT manager to present what we are going to be doing while onsite and what support we need.

We will also need a meeting room with a projector or large monitor in order to give a training presentation for 1 hour. For the training we will need your colleagues who will be: operating c-tex colour, analysing the results of c-tex colour and managing the implementation of c-tex colour.

Adam has done these rough storyboards which really helped me to visualise what exactly needed to be done in terms of 3D animations. As this is the job role i will be fulfilling for this final project. I will of course have to make some more detailed sketches of what exactly needs to be shown in 3D and camera movements etc, however this quick visual is very handy for mapping out the whole video 2 sequence.


The third video is a training video – Full Script to follow…



Oh Tell Me Why?

All Questions from a feedback session –

Why is weather science important?

As an understanding of weather and how it works could influence a lot about how we live our lives or in fact where we live. The processes behind why these things happen could be a driving force in helping to change the way we live in todays society.

Why use short videos instead of long videos?

This is a specified use of media that they mention within the brief. Therefore adhering to this new form of instant snappy informational videos would be to listen and engage with the brief.

Why use social media website instead of YouTube?

As they are only short quick videos there will hopefully be no need to redirect someone to a different site, instead they should be contained within keeping to social media to view the content.

Why do people want to know about the weather?

It affects us and our day to day lives. People are especially interested in certain days if they have an event to attend e.t.c

Why can’t we more accurately predict the weather?

I am not a scientist.

Why people should be interested in met science?

It gives a lot of information that otherwise people would be unaware of and this information needs to be shown in a way that will humour peoples imaginations as well as keep them interested for the duration of the video. Therefore keeping them short will help.

Why a short video should interest people on SM?

Along with all the studies in one of my previous blog posts about how attention spans are dropping, these short videos should help to inform people as there is such a huge amount of traffic on these sites and we seem to visit them everyday almost 24/7. In short social media is wide and diverse audience which in terms of the brief (Our target audience is everybody) is exactly where this sort of content needs to be shared.

Why should I click after seeing the short video to learn more?

As this is where the main bulk of the information will be, Sort of like channels like Tasty where the specific information can be found after watching the short video.

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What could be made that hasn’t been made before for weather?

I plan on making an animation about the three types of rain. This has been made before as a video however it drags on and is visually lacking in explaining how these differences and process work within the three types.

How do you make it interactive?

I do not intend on making it interactive however if I link the video to a more informed informational page this could be classed as some sort of interaction.

What 3D designs can I implement?

A lot, I am focusing at the moment on creating low poly styled pieces and also using soft bodies and collider bodies. Really just incorporating a lot of motion graphics and physics in the animation.

Analyse adverts using formula 3 act structure –

How could I make this work with rain videos

Prototype to highlight style

Researching “Snackable Content”

What is it?

Snackable content is a key element to your marketing strategy. As attention spans decrease, consuming media in bite-sized pieces becomes more favourable.

Halo Group

How long should it last?

Safeway worked with their agency to develop short, 15 to 20 second long videos for Facebook that focused less on selling and more on providing their audience with valuable culinary tips and cooking advice. With their new snackable videos, Safeway saw their organic reach grow more than 11x and engagement rates soar by 487%.

Ceros – 4 Great Examples

One thing to keep in mind: social is mobile. About 60% of time spent on social media is through a mobile device. Your snackable content should always be mobile optimized. If your tweet links to a blog post, that blog post should be easily viewed on a small smartphone.

I aim to produce 3 short 15 second videos showing a different weather type each time. They need to include the met office intro which will take up the first 5 seconds of the video. I also need to make them all follow a certain structure so that it is clear that they are all related. I know need to decide which 3 those will be?