From Prototype to Product

This was the initial prototype along with the animation included in video 1.

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2nd Prototype – This is the second prototype scanner which was added to Draft 1 Video included in the submission. As you can see the background is lit more professionally and includes a vignette to add to the focal point of the video.

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Initial Prototype – Inspection machine model – created before I found out about there own in house inspection machine model


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Colour Inspection Machine

This ended up being the final product as C-Tex already had an inspection machine model. Therefore I decided to incorporate this into my final pieces and scrap the scanner entirely as there is already videos of it taken by Josh and Adam. Also the C-tex model looks a lot more professional and when added to my background and lighting looks pretty good i think. It also helps to show the clients this as they will know exactly what it is without getting too abstract and creating my own interpretations of various mechanical objects.


Project 5 Animation Sequences

For project 5 there is around 4 main 3D sequences that occur in video 2 and 3. These are highlighted in the storyboards.

These consist of showing the ctex machine and its flower pattern lights (the animation used for the concept/prototype)

Showing the fabric rolling left and right so that the customer knows to notify ctex about which direction the fabric rolls on their own machine.

Showing a PC on the left and right of the machine so the customer knows to notify ctex about which side the controller will be standing on.

And lastly the control box being closed to show dimensions needed to install. Or if they don’t have one to offer purchase of correctly sized control box.

Therefore I have created a timeline and lists to hopefully create all the assets in the allotted time.

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As you can see so far I have created most of the initial assets needed for the animations however I still have to create the control box and also figure out a way to actual get the fabric to roll.

I have also created a basic setup where most of the animations will occur. Although this is very early stages and really just a jumping off point in terms of layout and structure.

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I tried to use this tutorial to add movement to the fabric but unfortunately on my first attempt i couldn’t get the motion graphic elements moving. This was very irritating however I will attempt it again with a more thorough understanding of the concepts behind it and hopefully it will be second time lucky… Watch this space….


I have also made a start on the computer side to side animation as i have created all the necessary assets for this section. Again it is really basic with no real texturing or lighting etc. However it is a starting point for further development….


PROJECT 5 – The Final Brief

For project 5 I will be revisiting C-TEX and making a further 2 videos to complete the C-TEX Colour package. These will be available after the client has made the initial purchase of the machine and therefore will go into a lot more detail about pre installation of the machine and also training there workers to use the machine, and also showing the managers how to get the right information that they need from the spreadsheet that the program creates. Detailing different information about the materials being tested.

The first video is the sales video which was completed for Project 3.

The second video is a pre installation guide –

Pre-Install Video Script

Should be less than 5 minutes

Thanks for buying c-tex colour, this video guides you through 2 things:

1. The information we need from you in order to manufacture c-tex colour ready for you

2. For you to prepare ready for the installation

So…the information we need.

Firstly, we need a photo of where you would like c-tex colour to be installed. Here are some examples…

Then we need some dimensions so we can fit c-tex colour to your machine

Here we show you the dimensions we need

Secondly we need to know the direction the fabric is flowing in: please indicate this with an arrow

Thirdly we need to know at which side of the machine you wish the PC and Operator monitor to be located

Also please take a photo of your length measuring wheel (if you already have this installed) so we can assess how to fit our encoder onto this

Lastly, machine construction: Please indicate the materials your machine is made of and thicknesses. For example, Solid Mild Steel 6mm thick, Mild Steel Box Section 2mm thick with section of 100 or Wooden Section 15mm.

Therefore, the photo you send us will need the additional information as shown here (photo with all details on)

We can then build c-tex colour to fit your machine

Onto the second step:

For the installation we need:

Network Access to machine area for us to connect the c-tex colour PC to your network

Electrical power: single phase

If you have not purchased a control cabinet from us and you will be providing yourselves this needs to be onsite when we arrive. We require minimum internal dimensions of Height: 1000mm, Width 600mm, Depth 600mm. The operator monitor can be mounted above the control cabinet of you can purchase a control unit with monitor surround.

If you have not purchased a PC from us and you will be providing yourselves, please ensure this meets the specification we list in our agreement document and is available when we arrive onsite

If you are running c-tex colour for an inline process, for example a continuous dye range or sanforiser or compactor we will also need a mains compressed air supply provided, to include a regulator and moisture capture mechanism.

When we arrive onsite for the installation we need to meet with your factory engineering manager and IT manager to present what we are going to be doing while onsite and what support we need.

We will also need a meeting room with a projector or large monitor in order to give a training presentation for 1 hour. For the training we will need your colleagues who will be: operating c-tex colour, analysing the results of c-tex colour and managing the implementation of c-tex colour.

Adam has done these rough storyboards which really helped me to visualise what exactly needed to be done in terms of 3D animations. As this is the job role i will be fulfilling for this final project. I will of course have to make some more detailed sketches of what exactly needs to be shown in 3D and camera movements etc, however this quick visual is very handy for mapping out the whole video 2 sequence.


The third video is a training video – Full Script to follow…


Feedback Response

Unfortunately I just don’t have the time to go back and change anything as that would mean re rendering everything which would be completed a few days later than the deadline let alone a few hours. Therefore I have decided to highlight the issues that have become apparent through feedback and talk through how i would have addressed them given more time. So at least I can explain the changes and edits that need to happen in ordered to make myself, the client and the target audience a bit more pleased with the end result.

However it was good to get feedback surrounding the more technical areas that i wanted to test e.g lighting and low poly styles. Therefore if i did have time i would definitely work on different types of lighting and research into that to see what would be the best way forward. I would also look into render settings as i feel this is something that i definitely slipped up on and therefore have left myself no time to make changes as it would simply take to long. It is something i am heavily depending on for project 5 so will definitely research into the things that really slow it down and how to render in a time efficient way. This should hopefully give me the necessary time to create really top quality content for C-Tex.







Met Office Weather Videos – Development

Initially I am thinking of creating a jelly-like see-through cube to symbolise the air as this is a key part of the process. However testing will be a huge part of this process also. The idea is to have the cold and hot air collide and wobble.

First Attempt:

This was an attempt to show the two different bodies of air and how they interact with each other. However on showing this in a tutorial i realised that a lot more effort needs to be made into camera movement and also justifying the correct ways that the air interacts as this is a lot more comical and abstract than what it would naturally be. The feedback helped explain that too me as there was much confusion when i showed this to the group. It was also apparent that as well as the camera movement the framing was also way to close up and things just ended up looking squashed into frame. This is a prototype however and at this stage I am just initially coming into the testing phase to see what works and what doesn’t so this feedback is really priceless.

Second attempt:

This was round 2 of prototyping and i paid a lot more attention to particles within the body of air and also how they interact with each other. However the physics system inside C4D made it difficult to really pack them in and creating a seamless border. I also have become aware of how linear it isn’t. By this I mean the 3 act structure remains unclear as there are different shots and angles and the condensation phase is conceptually completely different to scene 1 with the separate hot and cold air. I also had time to experiment with textures and quickly realised that I still wanted to go for a low poly style and therefore the textures kind of didn’t match up with the overall style. Also this type of weather would not be happening at ground level so the whole idea of generating grass became redundant.

Phase 3 –

Initially i found this flock modifier video on youtube and thought it would be a great way to show wind and air without having to encapsulate it in a capsule. A way of controlling a more free flowing environment and have two opposing forces. However upon further inspection (much to my dismay) it only runs on C4D R18 ( a couple of versions newer than what i have installed on my computer) therefore this was irritating but nonetheless i could not use it. However this would not stop me in really understanding and creating more “windy” animations using several different effectors. Downloading a simple plugin would have been a lot easier but i guess this was just another challenge for me to face head on.

The cluster effect i thought would be very useful to show particles however i found that they in fact did not have enough room to show the two elements of hot and cold coming together and mixing. Therefore i sort of combined these two tutorials to give a much nicer open element look and structure to the piece.Screen Shot 2017-03-14 at 17.58.41.png

I have also managed to integrate a much smoother camera operations that really helps build on the 3 step process. By having one single shot through a constant rising camera it also helps to show proportion and where these chemical interactions are actually happening in comparisons to city level.

I have also managed to seamlessly integrate the clouds further up the timeline so that I can speed up rendering and also keep the same shot throughout the whole film. Problem solving has definitely gone a long way within this project as i have done nothing but repeat processes from different angles and approaches until i find the one that fits. However I have a feeling that this 3rd render will definitely be a lot more structured and factually accurate than the last two and i could be onto a winner.

Third Attempt:

3 Act Structure for Met Office Rain Videos

Frontall Rainfall

1.The colder air mass is heavier than the warmer air mass, therefore the lighter, warmer air rises over the top of the heavier, colder air. When it rises, it cools. It also cools when it comes into contact with the cold air.

2.Condensation occurs and clouds form.

3.Rain occurs.

Relief Rainfall

1.Air is forced to rise over high areas.(mountains)

2.Air cools and condenses.

3.Clouds form and it rains.

Convectional Rainfall

1. Sun heats the land and the air

2.Warm air rises cools and condenses, clouds form

3.Clouds let out rain.


Researching “Snackable Content”

What is it?

Snackable content is a key element to your marketing strategy. As attention spans decrease, consuming media in bite-sized pieces becomes more favourable.

Halo Group

How long should it last?

Safeway worked with their agency to develop short, 15 to 20 second long videos for Facebook that focused less on selling and more on providing their audience with valuable culinary tips and cooking advice. With their new snackable videos, Safeway saw their organic reach grow more than 11x and engagement rates soar by 487%.

Ceros – 4 Great Examples

One thing to keep in mind: social is mobile. About 60% of time spent on social media is through a mobile device. Your snackable content should always be mobile optimized. If your tweet links to a blog post, that blog post should be easily viewed on a small smartphone.

I aim to produce 3 short 15 second videos showing a different weather type each time. They need to include the met office intro which will take up the first 5 seconds of the video. I also need to make them all follow a certain structure so that it is clear that they are all related. I know need to decide which 3 those will be?